Short Codes

Client: CTIA
Agency: This January
Role: Designer, Prop Designer, Storyboard Artist, 
Set Dresser, Animator

CDs: Zach Goodwin, Maggie Winters
Director: Nathan Colby
Producer: Erica Goodwin
Associate Producer: Jeremie Cander
Copywriter: Adam Narimatsu
Production Designer: Danielle Wood

What do you call those 5-digit numbers that send us alerts, promos, and verifcations? Those are short codes. We use them every day ... but nobody knows what they’re called. That’s why the CTIA Short Code Registry partnered with January Third to create multiple spots and digital ads—to teach business owners about short codes and their efficacy.