Mo Hinojosa





Manischewitz

Client: Manischewitz
Agency: Jones Knowles Ritchie
Role: Designer

Global ECD: Lisa Smith
Group CDs: JB Hartford, Rich Greco 
Design Director: Siggi Oddsson
Copywriter: Joe Schott
Illustration: Maria Milenko
Brand Realization: Linda Strong
Design: Nick Hum, Felipe Oliveira, John Vetter Manischewitz is the most popular kosher food brand on the market today. This is a company that wants to tap into tradition and nostalgia while also appealing to a younger audience.

For this project, I was brought in at the beginning stages to determine the direction of the brand alongside Lisa Smith. I helped with mood boarding, type design, color palette, logo sketches, and layout.






Projects: ♬Bars @ SXSW  Manischewitz  ❋Bud Light Seltzer ⛇Chatbooks  AIGA Seymour Chwast  ✹PZAZ Short Codes  ✦SVA Yearbook ✱Importance of Voting PSA ☻ Etcetera!