Mo Hinojosa






Rap Royalty Experience

Client: Bars by Meta
Agency: This January
Role: Designer, Art Director
Animation: Nathan Colby Bars by Meta is a platform for aspiring rappers to share their lyrics, find inspiration, and collaborate with like-minded artists.

At South by Southwest 2022 in Austin, TX, Bars tasked my former employer This January with creating a booth for rappers to spend time as Rap Royalty by sitting in a throne with a crown, surrounded by iconic rap lyrics. 

I acted as the sole designer and art director for this project.




         Vector mockup of booth




Projects: ♬Bars @ SXSW  Manischewitz  ❋Bud Light Seltzer ⛇Chatbooks  AIGA Seymour Chwast  ✹PZAZ Short Codes  ✦SVA Yearbook ✱Importance of Voting PSA ☻ Etcetera!