CAMPAIGN ART DIRECTION

SHORT CODES

What do you call those 5-digit numbers that send us alerts, promos, and verifcations? Those are short codes. We use them every day ... but nobody knows what they’re called. That’s why the CTIA Short Code Registry partnered with January Third to create multiple spots and digital ads—to teach business owners about short codes and their efficacy. For this campaign, I was assigned to type design, practicals and prop design, storyboarding, and set dressing.