BRANDING
LA SIRENA
A rebrand for the small business La Sirena—a Mexican Folk Art Store in
New York City—inspired by ‘papel picado,’ a traditional Mexican paper
decoration used for festivals, birthdays, and other customs.
A rebrand for the small business La Sirena—a Mexican Folk Art Store in
New York City—inspired by ‘papel picado,’ a traditional Mexican paper
decoration used for festivals, birthdays, and other customs.